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Video & avatarsMiniMax

Hailuo AI

Hailuo AI is MiniMax's consumer video and image generation app, now built around the MiniMax H3 model released in August 2026. It turns text, images, video and audio references into clips of up to 15 seconds at 2K, and suits creators, marketers and ad teams who want video with native sound.

Quick facts

VendorMiniMax
CategoryVideo & avatars
PlatformsWebiOSAndroidAPI
Free planNo
Pricing from$14.99/month
Last reviewed

Best for

  • Ad and e-commerce creatives
  • Creators wanting native audio
  • Teams budgeting per video second

Key features

MiniMax H3 model

Generates 4–15 second clips at 768p or 2K and 24 fps with native stereo audio, from text or first and last frames.

Omni reference inputs

Guides a generation with up to 9 images, 3 video clips and 3 audio tracks for character, motion, camera and voice.

Video editing with H3

Replaces, adds or removes people and objects, and changes backgrounds, lighting or dialogue while keeping untouched parts stable.

Hailuo model family

Earlier Hailuo 2.3, 2.0 and 1.0 models remain available, and the Max plan includes unlimited Hailuo 2.0 and 2.3 generations.

Partner models

Paid plans add Google Veo 3.1 and Sora 2 for video, plus image models such as Nano Banana Pro and Seedream.

Agent tools

Video upscaling, lip sync, music generation and audio generation sit next to the main video and image creators.

Use cases

  • Produce a 15-second product spot with dialogue and sound effects in one generation instead of adding audio later.
  • Swap a background or remove an object from existing footage using the H3 video editing mode.
  • Keep a character consistent across ad variations by feeding the same reference images into each generation.

Pricing

Pricing from
$14.99/month
Free trial

Free accounts get one-time trial credits for Hailuo models. Standard lists at $14.99/month with 1,000 credits, Pro at $54.99, Master at $119.99 and Max at $216; the page often shows discounted rates, and yearly billing saves up to 47%.

Plans and prices

PlanBilled monthlyBilled annually
Free$0/month—
One-time free trial credits for Hailuo models only; no monthly credits. 1 task at a time.
Standard$14.99/month$8.40/month$100.80/year
1,000 credits a month (about 84s of 2K H3). Monthly checkout currently shows 30% off, $10.50. Yearly $100.80.
Pro$54.99/month$30.40/month$364.80/year
4,500 credits a month, 2 tasks at a time, unlimited image models. Monthly checkout shows $38. Yearly $364.80.
Master$119.99/month$71.20/month$854.40/year
10,500 credits a month, 2K unlimited Nano Banana models. Monthly checkout shows $89. Yearly $854.40.
Max$216/month$184/month$2,208/year
27,000 credits a month, unlimited Hailuo 2.0 and 2.3, 4K image models, 12 queued tasks. Yearly $2,208.

Ways to save

  • Yearly billing is the biggest saving: Standard works out to $8.40 a month, billed $100.80 per year.
  • Pro, Master and Max include unlimited generations with several image models, so image-heavy work costs no extra credits.
  • Higher plans lower the per-second price: on yearly billing, 2K H3 video costs $0.081 per second on Pro versus $0.101 on Standard.
Prices checked on Oct 27, 2026

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What is Hailuo AI?

Hailuo AI is the creator-facing app for MiniMax’s video models. Since August 2026 its default engine is MiniMax H3, a single model for generating and editing video with sound, while older Hailuo models stay available for other styles and budgets.

What stands out

  • H3 accepts mixed references in one prompt, which helps with brand, product and character consistency.
  • Plans are sold as credits, but the pricing page translates them into seconds of video per model and resolution.
  • MiniMax released H3 as open weights, so the same model can also be self-hosted.

Limitations

  • There is no recurring free allowance, only one-time trial credits.
  • Clip length tops out at 15 seconds, so longer pieces need stitching.
  • Only one or two tasks run at a time, depending on plan.
  • Displayed discounts change often, so check the checkout price before subscribing.

Hailuo AI FAQ

Only as a trial. The Free plan includes one-time trial credits limited to Hailuo models and no monthly allowance, so regular use requires a paid plan, starting with Standard and its 1,000 monthly credits.

MiniMax H3 is MiniMax's multimodal video model, released on August 3, 2026. It creates and edits 4–15 second clips at up to 2K with 32 kHz stereo sound, and its weights are published under a community license.

Yes. Watermark removal appears as a paid-plan feature in Hailuo AI's plan comparison, while the free trial plan does not include it.

About 84 seconds of 2K MiniMax H3 video, or roughly 143 seconds at 768p, per month. Standard includes 1,000 credits, and Hailuo's own estimates rise to 2,250 seconds of 2K video on Max.

Hailuo AI runs in the browser at hailuoai.video and in apps for iOS and Android. Developers reach MiniMax models through MiniMax's Open Platform API, and H3's open weights are on Hugging Face and ModelScope.

Articles about Hailuo AI

Filmmaker holding a cinema camera rig on a hilltop at sunset
Comparisons

Best AI Video Generator 2026: Runway, Kling, Veo, HeyGen and 13 More Compared

As of October 2026, Runway ($15/month), Kling ($10/month) and Google Flow, which gives 50 free credits a day for Veo 3.1, lead generative video. HeyGen ($29/month) and Synthesia ($19/month) make avatar videos, and CapCut, Descript and OpusClip edit and repurpose footage. OpenAI discontinued the Sora app on April 26, 2026.

10 min read

Sources

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