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Video & avatarsLuma AI

Luma Dream Machine

Luma Dream Machine was Luma AI's video generator; Luma has retired the Dream Machine name, and the product is now the Luma app with Luma Agents and the Ray3.2 video model. It suits agencies, brand teams and filmmakers who need controllable, high-fidelity video and images.

Visit Luma Dream Machine

Quick facts

VendorLuma AI
CategoryVideo & avatars
PlatformsWebiOSAPI
Free planNo
Pricing from$30/month
Last reviewed

Best for

  • Creative agencies and brand teams
  • Filmmakers storyboarding scenes
  • Studios needing HDR and EXR output

Key features

Ray3.2 video model

Generates 1080p clips of up to 20 seconds with up to 16 keyframes and facial performance tracking for up to 8 faces.

HDR and EXR export

Ray3.2 renders in HDR with 16-bit EXR files, at two to three times base credits, for professional grading pipelines.

Luma Agents

Agents research, generate and refine video, image, audio and text assets while keeping project and brand context across steps.

Luma Scenes

Builds a storyboard of editable keyframes you approve before rendering with Ray3.2 or Seedance 2, in 9:16 or 16:9.

Uni-1.1 image model

Luma's image and multimodal model carries style references, character references and brand grounding into generated assets.

Third-party models

The same credits run Seedance 2.5, Kling 3.0, Veo 3.1, MiniMax H3, Nano Banana and ElevenLabs audio.

Use cases

  • Storyboard a 30-second commercial as approved keyframes, then re-render only the scenes that changed after client feedback.
  • Generate dozens of paid social variants of one campaign idea with an agent that keeps brand references consistent.
  • Deliver HDR EXR plates from Ray3.2 into a color-grading or VFX pipeline.

Pricing

Pricing from
$30/month
Free trial

Plus is $30/month with 10,000 credits, Pro $90/month with 40,000 and Ultra $300/month with 150,000; Team and Enterprise are sales-led. Yearly billing saves up to 20%, and new accounts get free trial credits.

Ways to save

  • Yearly billing saves up to 20%: Plus costs $300 per year instead of $360.
  • Draft mode is far cheaper for exploring ideas: a 5-second Ray3.2 draft uses 20 credits versus 400 at 1080p.
  • Free trial credits come with a new account, so you can test Ray3.2 before paying.
Prices checked on Oct 12, 2026

Current deals

No live deals right now — check back or see all deals.AI Deals

What is Luma now?

Luma AI launched Dream Machine as a text- and image-to-video generator, but the brand has since moved on. The current Luma app is an agent-driven creative workspace, and Luma’s own guidance says not to use the Dream Machine name for today’s product.

What stands out

  • Ray3.2, released June 9, 2026, emphasizes direction over prompting: keyframes, continuity across cuts and HDR output.
  • Luma Scenes, added August 11, 2026, lets you fix one shot without re-rendering a whole spot.
  • One credit balance spans Luma’s models and partner models such as Seedance, Kling, Veo and MiniMax H3.

Limitations

  • There is no free tier, and the entry plan costs $30/month.
  • 1080p and HDR renders use credits quickly, so heavy users land on Pro or Ultra.
  • The product is aimed at professional workflows, which can feel heavy for quick social clips.
  • Android users need to work in the browser.

Luma Dream Machine FAQ

Not under that name. Luma describes Dream Machine as a deprecated model replaced by its Ray models, and the product now lives in the Luma app with Ray3.2, Uni-1.1 and Luma Agents.

No, there is no permanent free plan. New accounts receive free trial credits, and ongoing use requires Plus at $30/month or a higher tier.

About 25 five-second Ray3.2 clips at 1080p SDR, since each costs 400 credits. The same Plus allowance covers 100 clips at 720p or 500 five-second drafts.

Yes. Commercial use is listed from the Plus plan upward, which also includes edit access for guest collaborators and both Luma and third-party image and video models.

Yes. Developers can call Ray3.2 and Uni-1.1 through the API at platform.lumalabs.ai, and Luma offers an iOS app alongside the browser app; no Android app is listed.

Alternatives to Luma Dream Machine

Runway1 live

Generative video models and editing tools for filmmakers.

Kling AI

Text-to-video and image-to-video generation with motion control.

Google Flow

Google's AI filmmaking tool built on the Veo video models.

Pika

Playful AI video generation with effects, swaps and keyframes.

Hailuo AI

MiniMax's text- and image-to-video generator.

Articles about Luma Dream Machine

Filmmaker holding a cinema camera rig on a hilltop at sunset
Comparisons

Best AI Video Generator 2026: Runway, Kling, Veo, HeyGen and 13 More Compared

As of October 2026, Runway ($15/month), Kling ($10/month) and Google Flow, which gives 50 free credits a day for Veo 3.1, lead generative video. HeyGen and Synthesia make avatar videos from $29/month, and CapCut, Descript and OpusClip edit and repurpose footage. OpenAI discontinued the Sora app on April 26, 2026.

9 min read

Sources

Reviewed on Oct 12, 2026

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