Make
Make is a visual automation platform, part of the process mining company Celonis, for building workflows called scenarios and AI agents across 3,000+ apps. Work is billed in credits, and most module actions use one credit. Maia, its conversational builder, turns plain-language requests into scenarios you can inspect and edit.
Quick facts
Best for
- Operations teams with complex logic
- Agencies automating client work
- Budget-conscious small businesses
- Builders who think in flowcharts
Key features
Place modules on a canvas and join them with routers, filters and iterators so every data path stays visible.
A conversational assistant that builds scenarios and agents from natural language while the logic appears in the builder.
Agents reason, decide what to do next and trigger real scenarios, showing each decision in a Reasoning panel on the canvas.
Connects your AI assistant to your Make scenarios so it can run them as tools from wherever you work.
Runs custom JavaScript or Python inside a scenario, billed at 2 credits per second of code execution time.
Standard connectors for over 3,000 apps, 350+ AI apps, custom apps and access to 300+ Make API endpoints on paid plans.
Use cases
- Watch a Google Sheet for new rows, enrich each lead with an AI module and create deals in your CRM.
- Ask Maia to draft an invoice-processing scenario, then adjust each module by hand on the canvas.
- Let a Make AI Agent triage support tickets and pause for manual approval on uncertain cases.
- Chain subscenarios so a long, multi-department process stays readable and maintainable.
Pricing
Current deals
What is Make?
Make builds automations as visual scenarios. Each module in a scenario reads, creates or transforms data in an app, and routers, filters and iterators shape how records flow between them. Scenarios run on a schedule, instantly through webhooks, or as subscenarios called by other scenarios.
Plans at a glance
Paid tiers are priced by the credits you buy, from 10,000 up to 8 million a month, and every tier includes the same 3,000+ apps.
- Core adds unlimited active scenarios, scheduling down to the minute and Make API access.
- Pro adds priority execution, custom variables and full-text execution log search.
- Teams adds team roles and shared scenario templates; Enterprise adds custom functions and on-prem access.
Limitations
The Free plan caps scenario runtime at 5 minutes and file size at 5 MB, which rules out heavier jobs, and paid scenarios still stop at 40 minutes. Make AI Agents and AI Web Search were labeled beta on the pricing page in September 2026. A single run can consume anywhere from two credits to thousands, so loops over long lists get expensive fast.
Make FAQ
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Sources
Reviewed on Sep 17, 2026
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