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Agents & automationZapier

Zapier

Zapier is a no-code automation platform from Zapier that connects more than 9,000 apps through multi-step workflows called Zaps, alongside Tables, Forms, AI agents and an MCP server. Since 2026 it bills Zap steps, AI steps, code and MCP calls from one shared task pool. Operations, marketing and sales teams rely on it.

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Quick facts

VendorZapier
CategoryAgents & automation
PlatformsWebBrowser extensionAPICommand line
Free planYes
Pricing from$29.99/month
Last reviewed

Best for

  • Non-technical ops teams
  • Small businesses with many SaaS apps
  • Marketers automating lead handoffs
  • Teams connecting AI to their tools

Key features

Zap workflows

Multi-step workflows with branching paths, filters, delays and loops that move data between apps whenever a trigger fires.

9,000+ integrations

Prebuilt connections to more than 9,000 apps, with unlimited Premium apps on paid plans and webhooks for anything missing.

Zapier Copilot

Describe an automation in plain English and Copilot builds the Zap, writes code steps, maps fields and troubleshoots errors.

Zapier Agents

AI teammates that browse the web, read live data sources and act in your apps, sold as a separate add-on with its own quota.

Zapier MCP

Lets AI assistants such as Claude and Cursor run Zapier actions as tool calls, with each call using 2 tasks.

Tables and Forms

A built-in database and form builder included on every plan, and their steps never consume tasks.

Use cases

  • Send every new form lead to your CRM, enrich it with an AI step and alert the right rep in Slack.
  • Give an AI assistant access to your calendar, email and project tools through Zapier MCP without writing integrations.
  • Collect requests with Zapier Forms, store them in Tables and start an approval workflow automatically.
  • Run an agent that watches competitor pages and summarizes what changed each week.

Pricing

Pricing from
$29.99/month
Free trial

Free includes 100 tasks a month and two-step Zaps. Professional starts at $29.99/month ($19.99 billed yearly) for 750 tasks, Team at $103.50/month ($69 yearly) with 25 users, and Enterprise is quote-only.

Ways to save

  • Paying yearly saves up to 33%, cutting Professional from $29.99 to $19.99 a month.
  • New accounts get a 14-day free trial of Professional, with no credit card required.
  • Non-profits get 15% off any paid plan, excluding pay-per-task charges.
  • Formatter, Paths, Filters, Delay, Tables and Forms steps use 0 tasks, so build logic with them freely.
Prices checked on Oct 12, 2026

Current deals

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What is Zapier?

Zapier links apps with trigger-and-action workflows called Zaps and now describes itself as an AI orchestration platform. One subscription also covers Tables for structured data, Forms for intake, Canvas for mapping processes, an MCP endpoint for AI assistants and a developer SDK.

How tasks work in 2026

Every successful action draws from a single task pool shared by Zaps, AI steps, code, MCP and the SDK. A standard step costs 1 task, a Lead Router step 5, and an AI step 1 to 5 depending on the model tier. Built-in tools such as Formatter, Paths and Filters cost nothing. The higher the task tier you buy, the lower the price per task.

Limitations

  • Moving from Professional to Team for shared Zaps and SAML SSO more than triples the monthly price.
  • Agents and Chatbots are add-ons with their own plans and quotas, separate from your Zap tasks.
  • Premium-model AI steps use 5 tasks each, so AI-heavy Zaps drain a quota quickly.
  • Free accounts are limited to two-step Zaps and 100 tasks a month, and Copilot has daily message limits there.

Zapier FAQ

Yes. The Free plan is free forever and includes 100 tasks a month, unlimited two-step Zaps, Tables, Forms and Copilot with daily message limits. Multi-step Zaps, Premium apps and webhooks start on Professional.

AI by Zapier steps cost tasks by model tier: 1 task for standard models or your own model, 3 for advanced models and 5 for premium models. Tool calls on the advanced and premium tiers cost the same as the step.

Zapier emails you as you approach the limit and again when you reach it. With pay-per-task billing on, Zaps keep running at a higher rate up to a maximum; otherwise they pause until the next usage period.

No, Agents are billed separately. Agents Free covers 400 activities a month, Agents Pro is $400 billed annually ($33.33/month) for 1,500 activities, and Agents Enterprise is custom.

Zapier MCP has no separate fee and is available to all accounts, but each tool call uses 2 tasks from your plan's quota. The Zapier SDK is free while it remains in beta.

Alternatives to Zapier

Make

Visual automation platform for building workflows and AI agents.

n8n

Workflow automation with AI agents — self-hosted or cloud.

Gumloop

No-code platform for AI automations and agents across your tools.

Lindy

Builder for AI assistants that handle your email, calendar and meetings.

Sources

Reviewed on Oct 12, 2026

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