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Writing & SEOFrase

Frase

Frase is an AI content platform from Frase for SEO and generative engine optimization (GEO). It researches topics, drafts and scores articles, publishes them to your CMS, and tracks whether ChatGPT, Perplexity and Google AI cite your pages. A rebuilt Frase app now runs alongside the legacy editor, aimed at content marketers, SEO teams and agencies.

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Quick facts

VendorFrase
CategoryWriting & SEO
PlatformsWebAPICommand line
Free planNo
Pricing from$49/month
Last reviewed

Best for

  • Solo SEO writers and freelancers
  • In-house content teams
  • Agencies running client sites

Key features

SEO research and briefs

Studies what already ranks for a topic and turns that research into a brief or a finished, optimized draft.

Frase Agent

Runs research, briefs, audits and publishing from one in-app chat, and can publish on its own when you switch that on.

SEO and GEO scores

Scores new drafts and existing pages both for Google rankings and for their chances of being cited by AI engines.

AI Visibility

Monitors daily whether ChatGPT and Google AI cite your brand; Professional adds Perplexity, and Scale adds Claude and Gemini.

Content Guard

Spots published pages losing Google rank or traffic, writes the revision and republishes it once you approve.

CMS publishing and FraseCMS

Publishes to WordPress, Webflow, Sanity or Wix, or hosts posts on FraseCMS, free up to 100,000 page views a month.

MCP server, CLI and API

Runs Frase from Claude, ChatGPT, Cursor or a terminal, with 5,000 to 50,000 requests a month depending on plan.

Use cases

  • Turn a target keyword into a researched, on-brand draft and push it straight to WordPress.
  • Audit existing pages and fix the ones with the weakest SEO and GEO scores first.
  • Ask Claude through the Frase MCP connector where your brand shows up in AI search.
  • Refresh a blog post that is slipping in Google before its traffic falls further.

Pricing

Pricing from
$49/month
Free trial

Starter is $49/month ($39/month billed yearly), Professional $129/month ($103 yearly), Scale $299/month ($239 yearly), and Enterprise is custom. Every plan starts with a 7-day free trial that needs no credit card.

Ways to save

  • Yearly billing takes 20% off every plan, so Starter drops from $49 to $39 a month.
  • The 7-day free trial unlocks Professional features, capped at 5 articles, 50 audit pages and 25 AI prompts, with no card required.
  • Starter stops at its monthly limits instead of billing overages, and pay-as-you-go on Professional and Scale stays off unless you enable it.
Prices checked on Oct 12, 2026

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What is Frase?

Frase describes itself as a content operating system for AI search. Its workflow runs as a loop: listen to Search Console data and visitor questions, create content, publish it, monitor Google rankings and AI citations, then fix pages that slip.

New Frase vs Legacy Frase

Frase rebuilt its product around that loop. The new app lives at next.frase.io, while Legacy Frase stays available at app.frase.io for anyone who has not migrated. Legacy “Rank-Ready Credits” became Article Credits, and credits now reset on your billing date instead of the 1st of the month.

Limitations

There is no free plan, and Starter is limited to 1 seat, 1 site and 10 articles a month. Reporting history is short on lower tiers: Starter shows current data only and Professional keeps 3 months. Frase also says plainly that no tool will get you ranked or cited inside a 7-day trial, so judge results over weeks, not days.

Frase FAQ

No. Frase offers no permanent free plan, only a 7-day free trial without a credit card. Its free extras are public tools such as the GEO Score Checker, AI Visibility Checker and Agent Readiness Checker.

Starter pauses until your cycle resets. On Professional you can turn on overages at $5 per extra article, $0.50 per audit page and $0.25 per AI prompt; Scale pays $4, $0.40 and $0.20. Overages bill at cycle end.

No. Frase says migration is optional with no deadline, legacy accounts stay available at app.frase.io, and eligible subscriptions keep their price. Content governance settings do not transfer automatically and must be rebuilt in Brand Hub.

Yes. Frase says it writes natively in more than 70 languages rather than translating English drafts, so you can research and publish content for non-English markets from the same workspace.

For most, yes. Scale includes 5 seats, up to 10 domains, 100 articles and 1,000 audit pages a month, plus exportable client reports. White-label reports and a branded client portal require the custom Enterprise plan.

Alternatives to Frase

Surfer

SEO content editor and AI writer that optimizes for search and AI answers.

Semrush

SEO and marketing suite with AI visibility tracking and content tools.

Writesonic

AI writing and SEO/GEO platform for content marketing.

Jasper

AI content platform for marketing teams, built around brand voice.

Sources

Reviewed on Oct 12, 2026

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