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Writing & SEOAdobe

Semrush

Semrush is an SEO and AI search visibility platform from Semrush Holdings, which Adobe acquired in April 2026. It pairs keyword research, rank tracking and site audits with monitoring of how ChatGPT, Gemini, Perplexity and Google AI answers mention a brand. Agencies, in-house SEO teams and content marketers use it to plan and measure search work.

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Quick facts

VendorAdobe
CategoryWriting & SEO
PlatformsWebAPIBrowser extension
Free planYes
Pricing from$139/month
Last reviewed

Best for

  • SEO specialists and consultants
  • Agencies reporting to clients
  • Brands tracking AI search mentions
  • Content marketers planning topics

Key features

Keyword and competitor research

Finds search terms worth targeting and shows which keywords and pages bring organic traffic to competing sites.

Position Tracking

Follows Google rankings daily for 500 keywords on the entry plans and up to 5,000 on Advanced, with mobile data on every tier.

Site Audit

Crawls your site for technical problems and, on plans with AI Visibility, checks whether you are blocking crawlers such as Claude-SearchBot.

AI Visibility toolkit

Reports how Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini cite your brand, tracking 50 to 200 prompts daily by plan.

Content Toolkit

An add-on that generates SEO briefs and long-form articles from Semrush data, with brand voices and one-click WordPress publishing.

MCP, API and reports

MCP access starts on Starter so assistants can query Semrush data; API data integration starts on Advanced, and report add-ons cost $10 or $20 a month.

Use cases

  • Audit a client's site, prioritize the technical fixes and schedule a branded PDF report.
  • Check whether ChatGPT and Perplexity name your brand or a rival for key buying prompts.
  • Track 500 priority keywords daily across devices to see whether a redesign hurt rankings.
  • Build a content calendar from the keyword gaps between you and three competitors.

Pricing

Pricing from
$139/month
Free trial

The Free plan gives 1 demo project and 10 reports a day. SEO costs $139/month, Starter $199, Pro+ $299 and Advanced $549; annual billing cuts SEO to $117.33/month. Enterprise is quoted on request.

Ways to save

  • Annual billing saves up to 17%, but the whole year is charged upfront rather than spread monthly.
  • Most toolkits include a 7-day free trial; data exports stay disabled until you pay.
  • Accredited colleges and universities can apply to Semrush for Education for 3 months of free access for staff and students.
Prices checked on Oct 12, 2026

Current deals

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What is Semrush?

Semrush is a browser-based marketing platform organized into toolkits. Every paid plan bundles the SEO Toolkit with AI visibility features, and specialist toolkits for Local, Content, Social, Advertising, AI PR and Traffic & Market are bought separately and added on top.

What changed recently

Adobe closed its purchase of Semrush on April 28, 2026, and the plan line-up now leads with AI search. The paid tiers Starter, Pro+ and Advanced, which Semrush also sells as Semrush One, combine classic rankings data with prompt tracking across ChatGPT, Perplexity, Gemini and Google AI. The cheaper SEO plan keeps the rank-tracking tools but leaves out the dedicated prompt quota.

Limitations

The bill adds up fast. The entry plan is $139 a month for a single user, extra seats start at $45, and content, local or social work each needs another subscription. Prompt tracking tops out at 200 prompts a day below Enterprise. Annual plans are paid for the year in advance, there is no lifetime option and no individual student plan, and the free tier’s 10 daily reports only suit a quick look.

Semrush FAQ

Yes. The Free plan needs no credit card and includes 1 demo project, 10 reports per day across the core tools and a limited set of AI Visibility features. Daily rank tracking and audits at scale need a paid plan.

Yes. Adobe completed the acquisition on April 28, 2026. Semrush still sells its own plans at semrush.com, and Adobe says customers of all sizes can expect continued investment and an expanded roadmap as the products integrate.

Both cover 5 websites and 500 keywords tracked daily. For $60 more a month, Starter adds the full AI Visibility toolkit: 50 prompts tracked daily, 1 domain for brand performance, 300 AI visibility reports a day, an AI-ready Site Audit and MCP access.

Additional users are paid add-ons. On plans that include the SEO Toolkit they start at $45 per month and scale with your tier; for toolkits bought without SEO, such as Social or Content, extra users are a flat $20 each.

Your account converts to the plan you picked and bills at the standard rate unless you cancel first. Each toolkit trial can be activated only once per account, and exports are blocked for the whole trial.

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Sources

Reviewed on Oct 12, 2026

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