Skip to content

Analytics cookies
We'd like to use Google Analytics cookies to count visits and learn which pages help. They stay off unless you allow them, and we never use advertising cookies. Your language and theme settings are saved either way. Privacy & cookies
PromoClock
Writing & SEOPositive

Surfer

Surfer is an AI SEO and content optimization platform from Surfer, a Polish company acquired by the European software group Positive in October 2025. Its Content Editor scores drafts against pages that already rank. Its AI Tracker shows how brands appear in ChatGPT, Gemini and Google AI Overviews. Content teams, SEO specialists and agencies are its main users.

Visit Surfer

Quick facts

VendorPositive
CategoryWriting & SEO
PlatformsWebBrowser extensionAPI
Free planNo
Pricing from$59/month
Last reviewed

Best for

  • Content marketing teams
  • SEO specialists and agencies
  • Writers optimizing for AI answers

Key features

Content Editor and Content Score

Gives live guidelines based on competing pages and a Content Score while you write a new article or refresh an old one.

AI Tracker

Tracks brand mentions, sentiment and mention gaps for chosen prompts across ChatGPT, Perplexity, Google AI Mode, AI Overviews and Gemini.

Surfy, Humanizer and AI Detector

Surfy, the AI SEO assistant, helps draft and edit in the editor, and every plan includes a humanizer and AI detector.

Topical Map

Plans clusters of related articles around a topic to build authority and uncover gaps in your coverage.

Content Audit

Monitors published pages, alerts you to ranking drops and suggests the refreshes most likely to pay off quickly.

Integrations, MCP and API

Works inside Google Docs and WordPress, connects to AI tools through MCP, and offers API access on Peace of Mind.

Use cases

  • Refresh a blog post that lost rankings using Content Audit alerts and updated Content Editor guidelines.
  • Plan a cluster of articles for a new product category in Topical Map before briefing writers.
  • Check whether ChatGPT and Perplexity mention your brand for key buying prompts and compare competitors' visibility.

Pricing

Pricing from
$59/month
Free trial

Monthly: Discovery $59, Standard $119, Pro $219 and Peace of Mind $359. Billed yearly: $49, $99, $182 and $299 per month. AI Search Analytics is $95 or $82, and Enterprise is custom-priced.

Plans and prices

PlanBilled monthlyBilled annually
Discovery$59/month$49/month$588/year
1 seat, 10 documents a month, tracks 10 pages, Surfy assistant and humanizer. No AI prompt tracking.
Standard$119/month$99/month$1,188/year
3 seats, 30 documents a month, 25 AI prompts tracked weekly, Plagiarism Checker, Rank Drop Detection, integrations.
Pro$219/month$182/month$2,184/year
5 seats, 30 documents a month, 50 AI prompts tracked daily, Topical Map, Cannibalization Report, MCP.
Peace of Mind$359/month$299/month$3,588/year
10 seats, unlimited documents (fair use), 100 AI prompts tracked daily, API access, dedicated success manager.
AI Search Analytics$95/month$82/month$984/year
AI visibility only: 50 prompts tracked daily across ChatGPT, Gemini, AI Overviews and more, 5 brand spaces, MCP.

Ways to save

  • Yearly billing saves up to 17%, for example $120 a year on Discovery, but the full year is charged upfront.
  • New accounts get a 7-day free trial of Pro. It needs billing details and turns into your chosen paid plan unless you cancel.
Prices checked on Oct 27, 2026

Current deals

No live deals right now — check back or see all deals.AI Deals

What is Surfer?

Surfer, found at surfer.ai, is a web app for planning, writing and optimizing content for Google and AI answer engines. Its Content Editor compares your draft with pages that already rank and suggests topics to cover, a structure and a target length.

Positive acquired Surfer in October 2025. Surfer says its founding team and day-to-day operations are unchanged, and its web pages now use the Positive Surfer name.

What stands out

  • One score to improve. The Content Score gives writers a single number to raise while they draft.
  • AI visibility and SEO together. AI Tracker adds brand tracking in ChatGPT and other AI models next to the classic ranking tools.
  • Work where writers are. The Google Docs extension and WordPress plugin mean nobody has to switch into a new editor.

Limitations

  • There is no free plan, and monthly prices are well above the yearly rates.
  • On monthly billing, Discovery allows only 10 documents a month and no AI prompt tracking.
  • Standard’s AI tracking covers only ChatGPT and refreshes weekly.
  • API access requires Peace of Mind, which costs $359 a month or $299 a month billed yearly.

Surfer FAQ

No. New accounts get a 7-day free trial of the Pro plan, which requires billing details and converts to a paid plan automatically. Separate free tools include a Chrome extension and an AI detector.

Positive, a European marketing software group, announced on October 28, 2025 that it had acquired Surfer. Surfer's founders still lead the product, and its website now uses the name Positive Surfer.

On monthly billing, Discovery costs $59, Standard $119, Pro $219 and Peace of Mind $359. Paying yearly lowers those to $49, $99, $182 and $299 per month, charged upfront for 12 months.

Yes. Standard tracks 25 prompts in ChatGPT with a weekly refresh. Pro and Peace of Mind track 50 and 100 prompts daily across ChatGPT, Perplexity, Google AI Mode, AI Overviews and Gemini. Discovery includes no prompt tracking.

Alternatives to Surfer

Frase

AI SEO content tool for research, briefs and optimized articles.

Semrush

SEO and marketing suite with AI visibility tracking and content tools.

Writesonic

AI writing and SEO/GEO platform for content marketing.

Jasper

AI content platform for marketing teams, built around brand voice.

Sources

Reviewed on Oct 27, 2026

Some links are affiliate links. We may earn a commission at no extra cost to you — it never changes which deals we list. Affiliate disclosure