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Meta AI

Meta AI is Meta's AI assistant, available in the Meta AI app, on meta.ai and inside WhatsApp, Instagram, Facebook and Messenger. Since April 2026 it runs on Muse models from Meta Superintelligence Labs. Everyday use stays free, while Meta One subscriptions launched in September 2026 add more image and video generation.

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Quick facts

VendorMeta
CategoryChat & search
PlatformsWebiOSAndroid
Free planYes
Pricing from$7.99/month
Last reviewed

Best for

  • WhatsApp and Instagram users
  • People who want a free assistant
  • Planning trips, meals and shopping
  • Ray-Ban Meta glasses owners

Key features

Muse Spark reasoning

Muse Spark 1.1 powers the Meta AI app and meta.ai, with a quick-answer mode, deeper reasoning and parallel subagents for complex questions.

Built into Meta's apps

Reach Meta AI from search bars, group chats and posts in WhatsApp, Instagram, Facebook, Messenger and Threads.

Muse Image generation

Create and edit images with legible text, remove photobombers, or use one-tap presets such as restoring an old family photo.

Tasks and daily briefings

Set up recurring tasks like a weekly meal plan once, and get a daily briefing built from your calendar.

Shopping mode

Search Facebook Marketplace listings near you alongside products from across the web, then refine by price, style or distance.

Use cases

  • Plan a birthday dinner while Meta AI suggests restaurants and checks your calendar for a free evening.
  • Generate an infographic with readable text and post it straight to your Instagram Story.
  • Find a used desk on Facebook Marketplace nearby and compare it with new ones sold online.

Pricing

Pricing from
$7.99/month

Meta AI is free for everyday use. Meta One Core costs $7.99/month and Premium $19.99/month, adding more Muse-powered image and video generation plus Instagram, Facebook and WhatsApp perks; pricing varies by region.

Ways to save

  • Meta One AI usage resets each billing cycle and unused allowance doesn't carry over, so pick the lower tier unless you use it every month.
  • Core includes the Instagram Plus, Facebook Plus and WhatsApp Plus features, which cost $3.99, $3.99 and $2.99 a month on their own.
Prices checked on Oct 12, 2026

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What is Meta AI?

Meta AI is the assistant Meta builds into its social apps and also offers as a standalone app and at meta.ai. Meta Superintelligence Labs rebuilt the stack around the Muse model family, starting with Muse Spark in April 2026 and Muse Image in July.

Meta One paid bundles arrived on September 15, 2026; basic Meta AI remains free.

What stands out

Meta AI draws on context from Meta’s own apps: Reels, public posts from locals about a place, and Marketplace listings near you. You can also talk to it by voice or point your camera at something, and Incognito chats are there for private conversations.

Limitations

  • New features often launch in select markets first, and Meta One plans and prices vary by region and account.
  • Meta doesn’t publish numeric generation limits for free, Core or Premium.
  • Chats with Meta AI feed content and ad personalization in most regions.
  • Features can change quickly: an image option that referenced public Instagram accounts was removed within days in July 2026 after feedback.

Meta AI FAQ

Yes. Meta says Meta AI stays free for everyday use in the Meta AI app, on meta.ai and across its social apps. The paid Meta One Core and Premium plans only add more use of compute-heavy features like image and video generation.

Meta One is Meta's subscription service, launched on September 15, 2026. Individual bundles are Core at $7.99/month and Premium at $19.99/month, next to single-app plans from $2.99/month and creator or business plans from $14.99/month.

Meta AI runs on Meta's Muse model family. Muse Spark launched on April 8, 2026, Muse Spark 1.1 now powers the Meta AI app and meta.ai, and Muse Image, released in July 2026, handles image generation.

Yes, in most regions. Since December 16, 2025, Meta uses interactions with its AI features as a signal for content and ad recommendations, but says it doesn't use sensitive topics such as health, religion or political views for ads.

Alternatives to Meta AI

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Gemini2 live

Google's AI assistant, built into Search, Android and Google Workspace.

Grok

xAI's assistant with real-time access to X, image generation and voice mode.

Microsoft Copilot

Microsoft's AI companion across Windows, Edge and Microsoft 365.

Perplexity1 live

AI answer engine that searches the web and cites its sources.

Sources

Reviewed on Oct 12, 2026

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