Adobe Firefly is Adobe's generative AI app for creating and editing images, video, audio and vectors on the web and mobile. It combines Adobe's own Firefly models, trained on licensed content, with partner models from Google, OpenAI and others, and suits designers, marketers and Creative Cloud users who want AI inside Adobe workflows.
Paid plans include unlimited Generate Image, Generative Fill, Generative Expand and Text to Vector Graphics without touching your credits.
Credits unlock outside models such as Nano Banana 2, OpenAI image generation, Runway Gen-4.5 and FLUX.2 [pro] next to Adobe's own.
Edits pictures in the browser with Generative Fill, Generative Remove, Generative Expand, Generative Upscale and background removal.
Creates 5-second video clips, sound effects, music and speech, and translates the audio in existing videos into other languages.
A collaborative moodboard canvas for exploring ideas with AI, with unlimited access included on the paid plans.
The same generative credits power AI features in Photoshop, Illustrator, Premiere, Lightroom and Adobe Express as well as Firefly.
Adobe Firefly is Adobe’s standalone AI studio at firefly.adobe.com and in mobile apps. It brings image, video and audio generation into one place and links to Creative Cloud, so assets can move into Photoshop, Premiere or Adobe Express for finishing.
Prices differ by country, and credits for video, audio and partner models go quickly: Standard covers up to 20 five-second videos a month. Unused credits do not roll over, commercial-safety claims apply to Adobe’s own models rather than partner models, and several newer features launched as public or private betas.
AI image and video generator for illustration, concept art and stylized visuals.
Online design platform with AI image generation, Magic Design and brand kits.
AI image generator known for accurate text in images.
Real-time AI image and video generation, upscaling and editing.
Canva Craft is Canva's first in-house image model, released October 22, 2026 to all Canva users, Free plan included. It makes images up to 2K in more than 30 aspect ratios inside Dream Lab and via Canva's API. Each generation draws on Canva's shared AI allowance: up to 20 uses a month on Free, 200 Premium uses on Pro.
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Most October 2026 AI offers have closed. As of November 2, the live ones are a free year of Google AI Pro for US students (December 31), ElevenLabs Starter for $1 (November 8), free SWE-2 in Devin Desktop (November 30) and 2 free months of Runway Enterprise (December 31). Claude Max, Ultra and Team include $100–$500 a month in API credits.
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As of October 2026, Midjourney ($10/month, no free plan) is the best AI image generator for polished artwork, Ideogram ($20/month) for readable text, Recraft ($12/month) for editable vectors and Adobe Firefly (US$9.99/month) for commercial work. Free picks: Gemini, ChatGPT, Leonardo.ai's 150 daily tokens and Ideogram's 30 weekly credits.
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Reviewed on Oct 27, 2026
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