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Image & designCanva

Canva

Canva is an online design platform from Canva for social posts, presentations, documents, videos, websites and print. It pairs a drag-and-drop editor and millions of templates with Canva AI, which turns prompts into layered, editable designs, images and interactive code. Small businesses, marketers, teachers and students are its core users.

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Quick facts

VendorCanva
CategoryImage & design
PlatformsWebiOSAndroidmacOSWindows
Free planYes
Pricing from$18/month
Last reviewed

Best for

  • Small business marketers
  • Social media managers
  • K-12 teachers and students
  • Nonprofit teams

Key features

Canva AI

A conversational assistant that turns one prompt into a fully layered, editable design and refines it through follow-up chat.

Templates and stock library

Over 3.6 million templates and more than 141 million stock photos, graphics, videos and audio tracks on paid plans.

Magic Resize and Translate

Adapts a finished design to other formats and sizes, and translates its text into other languages without rebuilding it.

Brand Kits

Stores logos, colors and fonts for reuse; Pro includes 5 Brand Kits and Business raises the limit to 100.

Canva Code

Generates interactive widgets, calculators and small web experiences from a text prompt and drops them into designs.

Canva Craft image model

Canva's first in-house image model, released October 22, 2026, makes images up to 2K in 30+ aspect ratios in Dream Lab and the public API.

Social content scheduling

Plans and schedules finished posts to connected social accounts from inside Canva on Pro and Business.

Use cases

  • Turn one product launch graphic into Instagram, LinkedIn and story formats with Magic Resize.
  • Generate a branded pitch deck from a prompt with Canva AI, then adjust each layer by hand.
  • Build classroom worksheets and slide decks at no cost with Canva Education as a K-12 teacher.
  • Schedule a month of social posts for a small shop without leaving the editor.

Pricing

Pricing from
$18/month
Free trial

Canva Free costs nothing. Pro is US$18/month, or US$144/year for one person, and Business is US$25/month, or US$250/year per person. Enterprise is priced by sales, and the AI Pass add-on costs US$100 per person per month.

Plans and prices

PlanBilled monthlyBilled annually
Free$0/month—
1.6M+ templates, 5GB of storage, 1 Brand Kit and up to 20 Standard or Premium AI uses a month.
Pro$18/month$12/month$144/year
For one person, US$144 a year. 3.6M+ templates, 141M+ premium assets, 5 Brand Kits, 100GB and 10x the Free AI allowance.
Business$25/seat/month$20.83/seat/month$250/seat/year
Per person, US$250 a year. 100 Brand Kits, approvals, team admin, 500GB and 20x the Free AI allowance.

Ways to save

  • Yearly billing is the default on Canva's pricing page and saves from 16% compared with paying monthly.
  • K-12 educators, their students and qualified schools get Canva Education free, including most premium features and up to 200 Premium or 20 Ultra AI uses a month.
  • Eligible nonprofits get a free subscription with Pro features, Pro's AI allowance and team tools for one team of up to 50 users.
  • The Pro and Business free trial is available once per account and once per payment method.
Prices checked on Oct 27, 2026

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What is Canva?

Canva is a browser-based design editor with desktop apps for Windows and Mac and mobile apps for iOS and Android. One workspace covers social graphics, presentations, docs, sheets, whiteboards, video, websites and print orders.

At Canva Create 2026 the company introduced Canva AI 2.0, built on its own Canva Design Model, plus Canva Offline for editing without a connection. Canva also owns Affinity, Leonardo.ai and remove.bg, whose background removal is moving into Canva. On October 22, 2026, Canva released Canva Craft, its first in-house image model, in Dream Lab and through its public API.

What stands out

  • AI tools share one monthly allowance, with Standard, Premium and Ultra tools drawing from it at different rates.
  • Business adds 100 Brand Kits, approvals and more AI for small teams, without a minimum seat count for new sign-ups.
  • Canva AI works in 17 languages, including English, Spanish, Japanese, Arabic and Hindi.

Limitations

  • AI use counts are estimates. Complex tasks and Ultra tools consume more, so real totals can be lower.
  • Prices vary by country: the same Pro plan is shown at £100/year in the UK.
  • Monthly billing costs more than the yearly price shown by default.
  • Heavy AI users may need AI Pass, which costs far more than the base subscription.

Canva FAQ

Yes. Canva Free is open to anyone and includes 1.6+ million templates, 5GB of storage and up to 20 uses of Standard or Premium AI tools a month. Premium templates, more Brand Kits and Ultra AI tools need a paid plan.

Canva estimates up to 200 uses of Premium AI tools or up to 20 uses of Ultra AI tools a month on Pro, per person and reset monthly. Standard AI tools such as Magic Write and Translate don't count against it on paid plans.

AI Pass is a monthly add-on for Pro and Business subscribers costing US$100 per person per month. It gives 40x more AI than Pro, or 20x more than Business, and isn't available on free trials, Education, Enterprise or prepaid subscriptions.

Canva Teams is closed to new sign-ups and upgrades. Existing Teams subscribers stay on their plan unless they switch or cancel, but new paid features exclusive to Canva Business won't be added to Teams.

No. During a Pro or Business trial, the AI allowance is the same as Canva Free. The full paid allowance, about 10x more on Pro, only starts once the paid subscription begins.

Alternatives to Canva

Adobe Firefly

Adobe's generative AI app for images, video and audio.

Picsart1 live

Photo and video editor with AI generation, retouching and templates.

Magnific (Freepik)1 live

Stock assets plus an AI suite for image, video, audio and upscaling, renamed Magnific in 2026.

Recraft

AI design tool for vector illustrations, icons and brand-consistent images.

Photoroom

AI product photos: remove backgrounds and generate studio scenes.

Articles about Canva

A person editing a photo on a tablet with a digital pen
News

Canva Craft (2026): Canva's New AI Image Model — Is It Free and How Good Is It?

Canva Craft is Canva's first in-house image model, released October 22, 2026 to all Canva users, Free plan included. It makes images up to 2K in more than 30 aspect ratios inside Dream Lab and via Canva's API. Each generation draws on Canva's shared AI allowance: up to 20 uses a month on Free, 200 Premium uses on Pro.

7 min read

Artist's palette covered in bright, mixed paint colors on a marbled surface
Comparisons

Best AI Image Generator 2026: Midjourney, Firefly, Ideogram and 7 More Compared

As of October 2026, Midjourney ($10/month, no free plan) is the best AI image generator for polished artwork, Ideogram ($20/month) for readable text, Recraft ($12/month) for editable vectors and Adobe Firefly (US$9.99/month) for commercial work. Free picks: Gemini, ChatGPT, Leonardo.ai's 150 daily tokens and Ideogram's 30 weekly credits.

9 min read

Workshop pegboard wall filled with neatly hung hand tools and power tools
Guides

Best Free AI Tools 2026: 20 Free Plans Worth Using, by Category

As of October 2026, the best free AI tools are ChatGPT, Gemini and DeepSeek for chat, GitHub Copilot for coding, Canva and Freepik for images, Kling and CapCut for video, ElevenLabs and Suno for audio, and NotebookLM for research. Every free plan has a cap, usually credits that reset daily or monthly.

10 min read

Sources

Reviewed on Oct 27, 2026

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